In this unit you will learn:

  1. The nature and purpose of business
  2. Different business forms
  3. How businesses operate within an external environment

In this unit you will learn:

  1. What managers do
  2. The value and influences of decision making
  3. The role and importance of stakeholders

In this unit you will learn:

  1. How to set marketing objectives
  2. Market and customer research
  3. The process of segmentation, targeting and positioning
  4. Making marketing decisions using the marketing mix

In this unit you will learn:

  1. Setting operational objectives
  2. Analysing operational performance
  3. Making operational decisions to improve performance
  4. Increasing efficiency, productivity and improving quality
  5. Managing inventory and supply chains

In this unit you will learn:

  1. Setting financial objectives
  2. Analysing financial performance
  3. Making financial decisions
  4. Improving cash flow and profits

In this unit you will learn:

  1. Setting human resource objectives
  2. Analysing human resource performance
  3. Improving organisational design and managing the human resource flow
  4. Improving motivation and engagement
  5. Improving employer-employee relations