Unit 1: Introducing Media Products and Audiences

Self enrolment

This unit aims to allow learners to understand media institutions, how they work and the products they produce. Learners will understand production processes, target audiences, distribution and marketing through the analysis of media products.

Unit 13 Planning and Producing a Media Product

Self enrolment

By completing this unit learners will generate ideas for their own original media product. They will use one of their ideas to plan and produce a final original media product, gaining both pre-production and production skills.

Unit 14: Print-based Advertising Media

Self enrolment

By completing this unit learners will gain an understanding of advertising campaigns, and the use of print-based advertisements within a campaign. Learners will understand how to plan an advertising campaign for a product, and how to produce print-based advertisements for use within the planned campaign. They will also be able to present ideas for print-based advertisements for feedback, before producing a final print-based advertisement.

Unit 30: Print Media Production

Self enrolment

By completing this unit learners will understand print media organisations and their products. Learners will be able to plan a new print media product, and produce materials for it.

Unit 34: Web Authoring and Design

Self enrolment

By completing this unit learners will understand a range of contrasting commercial websites. They will be able to plan the development of a new multi-page website. Learners will understand how to create a new website ready for user testing, and how to use user feedback gained from user testing to evaluate a newly created website

Unit 40 Film and TV Media Products

Self enrolment

By completing this unit learners will understand existing film and TV media products. Learners will be able to plan for the production of a 2-minute segment, for an original film or TV media product. They will gain some practical skills by producing and editing their own footage.